Review Script Generator | Lori Smolke

Generate Your Review Request

Build a personalized review request that helps you rank in Google's Ask Maps & Gemini AI feature. Select the details below — the script will prompt naturally for the attributes Gemini matches against.

Loan / Service Type

Home Purchase

Refinance

First-Time Buyer

Reverse Mortgage

VA Loan

FHA Loan

Jumbo Loan

Cash-Out Refi

City Served

Mesa

Chandler

Gilbert

Queen Creek

San Tan Valley

Florence

Gold Canyon

Apache Junction

Client First Name (optional)

Outcome Highlight

Closed On Time

Great Rate

Smooth Process

Clear Communication

Saved Money

Moved Into New Home

Send Review To (Select One or More)

⭐ Google

👍 Facebook

🏠 Zillow

Tip: pick whichever platforms make sense for this client. Google is best for local SEO; Zillow builds lender credibility; Facebook taps your social network.

SMS Version

Email Version

Review Platform Links

Send these directly to your clients, or test them yourself before sending.

⭐ Leave a Google Review 👍 Review on Facebook 🏠 Review on Zillow

Branded Search Strategy The Google link uses a branded search instead of a direct review URL. This signals to Google that customers are searching for Lori specifically — which strengthens your branded search authority and helps your Business Profile rank higher in Ask Maps results.

Why These Attributes Matter

Google's Gemini AI (Ask Maps) ranks businesses by matching review content to user searches. Generic reviews like "Lori was great!" get skipped. Reviews mentioning service type + city + outcome get surfaced.

Service
Loan type matters. When someone asks Gemini "best refinance lender in Gilbert," it scans reviews for the words "refinance" and "Gilbert." If your reviews don't say it, you don't rank.
City
Location keywords. Gemini matches reviews to local searches. A review that says "helped us buy our home in Queen Creek" ranks for Queen Creek searches — even if your address is elsewhere.
Outcome
Result language. "Closed on time," "got a great rate," "first-time buyer" — these are the keywords Gemini matches to people searching with those goals in mind.

The Magic of Organic Prompting Our scripts never tell customers what to say. Instead, they ask the right questions ("What loan type did we work on?", "What city are you in?") so the customer's natural answer includes those keywords organically. That's the difference between a review that ranks and one that doesn't.

Stay Compliant — Avoid These Mistakes

Google's review policies are strict, and violations can get reviews removed or your Business Profile suspended. These rules apply to every review request you send.

2026 Policy Update Google now explicitly prohibits asking customers to mention specific employee names in reviews. Our scripts comply with this rule.

Never offer incentives for reviews — no discounts, gift cards, raffles, or freebies in exchange for a review.
Never ask only happy clients while filtering out unhappy ones (this is "review gating" and is prohibited).
Never write or edit a customer's review for them, or supply specific language to copy/paste.
Never ask customers to mention employee names by request — this is a 2026 policy change.
Never solicit reviews in bulk from a single IP address or location (e.g., kiosks or in-office tablets in some cases).
Never post fake reviews or have friends/family post reviews on your behalf.